ROOTS, HONG KONG
Design by Christina Luk | Branding, User Experience and Website Designer

ROOTS is a bespoke restaurant located in Hong Kong. They serve convivial French-Cantonese cuisine that draws from childhood memories, uses traditional cooking techniques, and is presented with a modern twist. The owner and chef wanted to elevate the brand and make sure the foundation of what the food represents translates online.

Design by Christina Luk re-established the restaurant’s core values and graphically interpreted these principles into a new website design. ROOTS is about celebrating and harmonizing dualities. The result is an aesthetic that is graphic and timeless, refined yet approachable, and has a clarity to the restaurant identity and layout.

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Photo credit: Sofia Lisi

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